Retro Austria Wien Shirts – The Veilchen Through the Decades
Few clubs embody the elegance and continuity of Austrian football quite like FK Austria Wien. Known affectionately as Die Veilchen – The Violets – for the distinctive purple hue that has defined their identity for over a century, Austria Wien stand as the most decorated club in Austrian football history. With 24 Austrian Bundesliga titles and a record 27 Austrian Cup triumphs, the Vienna club has built a legacy that stretches from the dazzling Wunderteam era of the 1930s through European Cup semi-finals and Cup Winners' Cup heroics, right up to the modern Generali Arena age. They share with their bitter rivals Rapid Vienna the proud distinction of never having been relegated from the top flight – a continuous presence stretching back generations. For collectors of retro football shirts, an Austria Wien retro shirt represents more than nostalgia; it is a tangible link to a club whose violet jerseys have adorned legends like Matthias Sindelar, Toni Polster and Herbert Prohaska. This page celebrates the heritage, the heroes and the iconic kits that make a retro Austria Wien shirt one of European football's most distinctive collector pieces.
Club History
Founded in 1911 as Wiener Amateur-Sportverein, the club that would become FK Austria Wien emerged from the coffee-house intellectual circles of pre-war Vienna – a heritage that gave them the nickname die Bourgeois of Austrian football, in deliberate contrast to the working-class identity of Rapid. Renamed Austria in 1926, the club quickly became a cradle of the Wunderteam style. The 1930s brought the first golden age, as the legendary Matthias Sindelar – the so-called Paper Man – inspired Austria to Mitropa Cup triumphs in 1933 and 1936, dominating central European football alongside Hungarian and Czech rivals. After the trauma of Anschluss and the Second World War, the club rebuilt and reclaimed domestic supremacy. The 1960s and 70s delivered title after title, but the club's most romantic European nights came at the end of that decade. The 1977-78 campaign saw Austria Wien reach the final of the UEFA Cup Winners' Cup, narrowly losing to Anderlecht, and the very next season they pushed to the semi-finals of the European Cup itself – an extraordinary back-to-back continental run that cemented their reputation. The 1980s, under Herbert Prohaska's playing influence, brought further league dominance. The Vienna derby with Rapid remains one of Europe's oldest and fiercest rivalries, contested since 1911 and still capable of igniting the city. The Franz Horr Stadium, rebranded Generali Arena in 2010 and rebuilt in the years since, has hosted countless title-deciding clashes, last-minute Cup heroics and unforgettable European nights. While recent decades have brought leaner spells, that 24-title trophy haul – the most of any Austrian top-flight club – ensures Austria Wien's place at the apex of Austrian football history is permanent.
Great Players and Legends
Austria Wien's roll of honour is a who's-who of Austrian football greatness. Matthias Sindelar, der Papierene, remains the club's defining icon – the slight, balletic forward who orchestrated the 1930s Wunderteam and is still regarded as one of the greatest players ever to wear violet. After the war, the club continued to produce and attract elite talent. Ernst Ocwirk, the elegant midfielder, lent his class to the post-war revival, while in the 1970s Herbert Prohaska emerged as perhaps Austria's finest modern footballer – a cultured midfielder who captained the side through their European Cup semi-final run before continuing his career in Italy and returning home as a club legend. The same era saw Robert Sara anchor a magnificent defence, and goal machine Hans Krankl brief stints around the city's clubs. The 1980s and 90s belonged to Toni Polster, the mustachioed striker whose lethal finishing illuminated both Austria Wien and the national team. Andreas Ogris, Tibor Nyilasi and Peter Stöger – later a successful manager – all wrote their names into Veilchen folklore. In the dugout, figures like Ernst Happel cast long shadows over Austrian football, and Stöger's title-winning 2012-13 side reminded fans of the club's championship pedigree. From Sindelar's interwar genius to modern academy graduates, Austria Wien has always been a club that prizes technical, thoughtful football – and a retro shirt is your way to honour that lineage.
Iconic Shirts
The Austria Wien retro shirt is one of European football's most visually distinctive collector items, thanks to the club's unique violet-and-white identity. Early kits of the 1930s and 40s were simple long-sleeved violet jerseys with white collars – timeless designs that occasionally surface as reissues. The 1970s brought the polyester revolution, with sharp Adidas-styled three-stripe shoulders and that vivid purple in full flight during the European campaigns of 1978 and 1979. The 1980s introduced bold sponsor branding, with classic chest logos becoming inseparable from the era's identity, and shirts from the Polster years – often featuring intricate Adidas geometric patterns and shadow stripes – are among the most sought-after on the vintage market. The 1990s saw experimentation: pinstripes, jacquard violet weaves, and the occasional adventurous away kit in white or black. Memorable home shirts include the 1985-86 championship jersey, the European Cup semi-final kit and various title-winning designs from the 2000s. Collectors prize originals with intact embroidered crests, period-correct sponsors and untouched manufacturer labels.
Collector Tips
The most coveted retro Austria Wien shirts are the European campaign jerseys from 1977-79, the title-winning kits of the early 1980s and any Polster-era home shirt with original sponsor. Match-worn examples command serious premiums, especially with player numbers from Prohaska, Polster or Sara, but high-quality replicas from the period are far more attainable and equally collectable. Inspect the violet for fading, check stitching on the crest and Adidas trefoil, and verify period-correct labels. Pristine 1980s shirts are increasingly rare – when you find one, act quickly.